PPC - Pay per click search engines

If you're not getting enough traffic from the free search engines or directories you can pay for your visitor traffic instead. The pricing model for doing this is called Pay Per Click

PPC search engines rank web sites by the highest bidder. Who ever bids the highest for a given keyword ranks the highest. You don't actually pay for the ranking, but instead pay only for the number of clicks generated by that listing. For example, if you bid 10 cents for the keyword 'investing' then your account will be debited 10 cents each time someone clicks on your listing and visits your site

To some people the thought of paying for clicks to their site is anathema. Think about it though, if you pay 10 cents for a click and open up an account with $100 on a pay per click search engine, then you will get 1000 clicks to your site. Now if your site sells products and has been shown to give a conversion rate of 4% then theoretically you should get 40 sales for those 1000 visitors. Now if your prepared to pay $100 dollars to get 40 sales then you can see the merit it engaging in a pay per click campaign

PPC's should not, however, be considered a replacement for a top ranking in the regular search results. Augment your free listings in Google, AltaVista and the like by using pay per clicks to drive additional targeted traffic to your site

Choosing a pay per click search engine

When it comes to picking a pay per click search engine you're not short on choice. Below you'll find a decent list of PPC engines to research. We try to keep the list updated as frequently as possible, if you know of a PPC search engine that's not listed and have the inclination to see it listed, please contact us and we'll add it to the list

A1Clicks - offers pay per click and contextual banner advertising options
Abstracnet - nice design, but usually returns non relevant paid listings before relevant listings and some time doesn't return relevant results at all
Bay9 - now known as Xuppa.com. Low quality clicks with this one, the site has a lotto program that rewards searchers for clicking on some paid listings. S-l-o-w engine too
Beaconflash - simple design, but is pretty quick and returns relevant search results
Bigwhat - seems to be changing identity to the name of TargetSearches, still under development
Bluemacs - now called web4search.com, tries to install gator and other horrible programs on the searchers machine, pretty slow as well
Brainfox - bidding Starts At $.001, positioning itself as a budget PPC search engine
Businessnation - a business to business type pay for click search engine. Some parts still under development though
Cashdream - pay per click engine for online casinos, free lottery games, and sweepstakes. If your site is in this category, then this sites worth a look
CleanSearch - family based search engine that gives results void of adult based material. Pretty clean interface as well. Only problem is I couldn't see where to sign up
Clicksprint - very nice design, not always very relevant results though
Crosslinkz - offers sign up bonus clicks, some parts still need developing
CrystalSeek - offers all new clients £5 listing credit to try their services. Customers can bid on keywords from as little as £0.01 per click. Paypal accepted.
Curioscape - pitches itself as the largest exclusive antique, art, collectible, and specialty online resource
Discountspider - a discount pay per click that encourages web sites that are listed to offer discounts to searchers
Djobinow - nice design, searches can return non relevant results. Uses pop-ups as well
Efind - more low quality clicks with this search engine, it has a slot machine spin on every search results page. When searchers click on a paid listing, with a jackpot icon, they can search and win
Enhance - formely ah-ha.com, this PPC looks professional and returns quite relevant results
Espotting - have developed a good network of partners in the UK, these include UKPlus, Yahoo, Lycos, BTLooksmart, infospace, Netscape and ask jeeves. Nice site design
Fetchseek - a pay per click that returns relevant results
Findengines - the home page is a bit cluttered and could do with a redesign
Findit-quick - a budget end pay per click
FindWhat - this pay per click engine has proven itself. Nice site design
Forparentsonly - aimed at parents who are searching for family related sites
Gamblino - casino and gambling related pay per click search engine
Gasta - European based PPC search engine
Gazabo - budget pay per click search engine offering bonus clicks when you open an account. Site design is a bit of a budget too
Go2simon - slow to load, that's probably due to the excessive amount of animated gifs flashing on the home page
Go40 - a bit slow, design has become a bit cluttered unfortunately
GoClick - good for beginners, it's easy to use and offers low start up account costs
Godado - UK pay per click search engine, I had a security warning come up when I tried to submit a site, saying the security certificate did not match the site?
Gopile - another new pay per click that feels the need to start the name with GO, clean design though
Helavasearch - design is a bit boring, you wouldn't remember this search engine. Returns reasonable search results though
Hipseek - nice PPC, relevant results returned. Offers a featured site listing for a monthly fee
Hotways - and another fledgling pay per click, open an account for as little as $25
JJump - put your sunglasses on to look at this one. Returns reasonable search results though
Kanoodle - also a portal site for e-cards, music groups, personals, love and advice columns, and horoscopes. Currently serves results to CNET, Dogpile.com, NetZero, Metacrawler, Mamma.com and 9900 other search enabled sites

pay per click search engines L to Z